It's the guitar that wins me over. Not that everything NEW ARMOUR brings to the table isn't compelling....but those guitars are ultra damaged and tortured, even during "Vereor Nox" when they are doing beautiful things. Vanessa from LA LUNA suggested this one, and I appreciate the recommendation - pained and strained emotional sounds from Toronto. And the guitar....fukk, such a winner. So clean and so painful. Love it.