I would like to be a fly on the wall while the average HOAX fan pops Jesse's offering into the deck and slogs through minutes of subdued, pulsating power electronics...waiting for the riff. The riff does not come, but FEJHED's approach to electronic music is refreshing and captivating, and hopefully this will win over brainless hardcore mutants as well as potentially skeptical industrial fans, leery of a potential bandwagon jumper. This release doesn't assault you; it breathes, it reels you in, it flows through you, and it's almost soothing in a way that makes you feel subtly uncomfortable. Industrial electronics, but adult and calculated and with sparse, buried vocals...this one is good, punks. Really good.